Design & Development

Microtrans is a young and dynamic company, committed to innovate advance design and technology to meet the solution for constant changes and rapid growth of traffic complexities. In house ISO 9001: 2015 Certified Design & Manufacturing facility enable us to identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

Our Product Design is simply an approach to problem-solving; it increases the probability of success. That’s because design thinking is focused on understanding people's needs and discovering the best solutions to meet those needs includes the following five phases:

• Empathize Learn about the people for whom we are designing. Conduct research to develop a deeper understanding of product users.
• Define Create a point of view that is based on user needs and insights.
• Ideate Brainstorm and come up with as many creative solutions as possible. Generate a range of potential solutions by giving team total freedom.
• Prototype Build a prototype (or series of prototypes) to test hypothesis. Creating a prototype lets designer see if they’re on the right track, and it often sparks different ideas that you wouldn’t have come up with otherwise.
• Test Return to our users for feedback.